Believe in the small business brand
Why do I believe in the small business brand? A strong brand = sales. There are a lot of marketers that will tell you that ‘branding’ and ‘small business’ do not go together, for one simple reason....
View ArticleAuthentic branding or baking banana bread
I enjoy baking. Rewind 20 years, and I would not have been caught saying such a thing. I was taught that baking and all things culinary were part of my ‘responsibilty as a future dutiful wife’ and I...
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